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FEATURE12 February 2014

Still full of beanz

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How does a 150-year-old company stay relevant? Lucy Fisher asks Colin Haddley, director of strategy, insight and capability at Heinz.

Warren Buffett’s Berkshire Hathaway company and private equity firm 3G bought Heinz in deal reported to be worth $28bn (£18bn) earlier this year, in the biggest takeover the food industry has ever seen. The billionaire, arguably the ...