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FEATURE1 May 2004

SPECIAL REPORT: Independent Consultants

SPECIAL REPORT: Independent Consultants
                              As agencies get bigger, what is the lure of being a one-man-band? Research, in conjunction with the Independent Consultants Group, has compiled this Special Report which looks at all aspects involved in going it alone.       Contents and links: State of independence by Lynne FosterReborn free by Alan ReynoldsInternational velvet by Ruth McNeilIt's temping Jim, but not as we know it by Margaret ChengIt's in the post by Bernice HardieTaking the buzz by Nicola StanleyTesting times by Carol RaithathaSmall is beautiful by Karen RandolphAll's well that ends well by Judy Williams 
"One of the most common mistakes that people make is that they think it's going to be easy," says Stephen Bairfelt, chairman of the Independent Consultants Group. "In fact, it can be very lonely and not everyone takes to working at the kitchen table."

Striking out on your own is one of the most common dreams for researchers; no more bosses, no more office politics, just lots of freedom. And market research lends itself easily to the idea of independence.

And in this time of industry consolidation many clients are finding that the use of independent consultants can pay off.

"We are very commercially very aware because we are running our own companies," adds Bairfelt."When we talk about the need to make a profit we know what we're talking about. And every piece of business is important to us."

To explore and celebrate the breadth of knowledge Research has teamed up with the Independent Consultants Group to produce this Special Report. We begin with personal testimonies on becoming independent. Our second section Viewpoint, shows how independent researchers can fit into specific business models. The third section contains consultants' views on a range of research topics from product testing to stakeholder empowerment. And finally we have a short and dramatic look at how clients and independents can interact with each other. For more information please see: and

 May | 2004