FEATURE21 September 2017

Sensory overload

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Consumer insight and research drives business strategy and innovation at International Flavors and Fragrances (IFF) in its quest to create sensory experiences across product categories for consumers. Rob Gray speaks to its global head of insight, Stan Knoops

Ah, the sweet smell of success. Did you know that being an innovator in sensorial experiences can be big business? Very big business. For 2016, US-headquartered International Flavors and Fragrances (IFF) ...