Seeing is believing

If researchers want to deliver insights that have real business impact, it’s clear that work needs to be done on the delivery mechanism. This is where data visualisation comes in. Finding new ways to share business-critical data in a manner that captures the attention of senior executives is essential.

In this special report we’ve gathered together experts to share with you the principles, skills and tools you need to make the most out of your data, while researchers and marketing executives discuss the ways they are putting data visualisation into practice.

Thanks to our sponsor Kantar.

Brian Tarran, editor