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FEATURE20 August 2013

Screen savour

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Impact

Multi-screening is a way of life for most UK households. But the way people use their screens defies neat categorisation, says MediaCom’s Claire McAlpine.

Advertisers and researchers have spent a lot of time thinking about what multi-screening behaviour means forbrands. As an industry, we’ve learned that individual screens – our phones, laptops, tablets, PCs and TVs – now rarely receive our ...