FEATURE20 August 2013

Screen savour

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.


Multi-screening is a way of life for most UK households. But the way people use their screens defies neat categorisation, says MediaCom’s Claire McAlpine.

Advertisers and researchers have spent a lot of time thinking about what multi-screening behaviour means forbrands. As an industry, we’ve learned that individual screens – our phones, laptops, tablets, PCs and TVs – now rarely receive our ...