FEATURE11 March 2015

Real men moisturise

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Features Impact Retail

Despite minimal marketing spend and insight investment, men’s skincare brand Bulldog has grown significantly from its challenger brand beginning. Founder Simon Duffy talks to Ben Bold about how it started and what comes next.

Simon Duffy is wearing three days of facial hair when he meets me in a café/bar under Bulldog Skincare’s West London offices. But he is not sporting the stubble as a fashion statement; he’s grown it for research purposes.

“We’ve got ...