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FEATURE30 April 2015

Positive Attitude

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Features Healthcare Impact

Social psychologist Sharon Shavitt thinks research insights from non-Western cultures must be incorporated when looking at sociocultural attitudes. Elina Halonen finds out more.

Much of our knowledge of good questionnaire design is based on decades of research in social psychology on attention, memory and information processing. Over time, we have learned how to interpret the results of global studies in a way that ...