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FEATURE30 November 2015

Points of view

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Features Impact

The BBC reaches audiences far and wide, and has to deal with enormous quantities of data. How is research helping the public service broadcaster to keep up with the pace of technological change and understand what its divergent viewer base wants? 

Much has changed in the media landscape in 15 years, as James Holden, director of marketing and audiences for BBC News, has seen first hand. During his time at the public service broadcaster he has witnessed how research has ...