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FEATURE29 February 2016

Navigating the new frontiers

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Emma Gage

Asia Pacific Features Impact

Pre-emerging markets such as Myanmar and Sri Lanka represent opportunities for brands to secure first-mover advantages – but they must think like explorers if they are to succeed in their big adventure, says Emma Gage of Flamingo.

There’s a lot of buzz around the south-east Asian new kids on the block: the ‘new frontier’ markets of Bangladesh, Cambodia, Laos, Myanmar and Sri Lanka – and sometimes the rural geographies of developing countries such as Indonesia, the ...