FEATURE29 February 2016

Navigating the new frontiers

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Emma Gage

Asia Pacific Features Impact

Pre-emerging markets such as Myanmar and Sri Lanka represent opportunities for brands to secure first-mover advantages – but they must think like explorers if they are to succeed in their big adventure, says Emma Gage of Flamingo.

There’s a lot of buzz around the south-east Asian new kids on the block: the ‘new frontier’ markets of Bangladesh, Cambodia, Laos, Myanmar and Sri Lanka – and sometimes the rural geographies of developing countries such as Indonesia, the ...