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FEATURE10 February 2016

Measuring the immeasurable

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Features Impact Innovations Mobile UK

A new passive metering technology that records all of an individual’s digital activity is shedding some interesting light on the difference between what people think they do online, and what they really do. By Ian Ralph

Digital devices are ingrained in the very fabric of our daily lives. We have all read the headlines about how completely we rely on our devices these days, with those terrifying statistics about how many of us sleep with our ...