FEATURE23 October 2017
Key takeaway
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
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FEATURE23 October 2017
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
McDonald’s has recently introduced changes to its restaurants, some of which have had surprising consequences, as Victoria Hodson, its vice-president of business strategy and insight, explains to Jane Bainbridge.
McDonald’s is a brand that engenders as much criticism as it does love. Over the years, it’s gathered more than a few negative headlines. From the ‘McLibel’ case in the 1990s, when it took two environmental activists to court, ...
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