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FEATURE28 January 2016

Journey around the capital

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Features Impact Travel UK

Using data to improve customer service has been central to Transport for London’s efforts to improve its reputation, as its marketing director, Chris Macleod, explains to Steve Hemsley

During his commute on the Bakerloo Line from Queen’s Park to his office in Victoria Street, Transport for London’s (TfL) marketing director, Chris Macleod, experiences, first hand, being one of his 30m daily customers. That’s more than 1.3bn workers, residents ...