FEATURE19 January 2016

Iran: After the sanctions

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Since the announcement, in July last year, that Iran’s trade sanctions could soon be lifted, many Western companies have shown increasing interest in the market. Imogen Jones, of On Device Research, discusses the potential for businesses and researchers.

Traditional market research methods are often not suited to emerging markets, where infrastructure, geography or logistics can be challenging. On Device Research, however, has found that mobile surveys allow access to hard-to-reach demographics in some of the most exciting ...