FEATURE7 May 2014

International trade mission

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As Alibaba readies for its IPO, Jo Bowman meets its head of Europe, James Hardy, to discover how the Chinese e-commerce company is looking to grease the wheels of global business using a data-first approach.

Chances are, you’ve only recently heard of Alibaba. It’s the first name in e-commerce in China, with sales worth more than those of Amazon and eBay combined. It reportedly controls nearly 80% of China’s vast, rapidly growing ...