FEATURE19 October 2016

Foresight from insight: re-framing effectiveness

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Features Impact UK

Looking ahead to the inaugural Effectiveness Week at the end of this month, Sera Miller discusses the insights behind its creation and what it sets out to achieve for the wider industry.

Take a look through the programmes of the past few major international conferences you attended or were on your radar. Beyond the natural trend- driven themes and ‘next big thing’ narrative, key words like ‘creativity’ and ‘data’ are ...