FEATURE8 August 2013

For the hack of it

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Impact Technology

A growing number of firms are turning to hackathons to solve business challenges, Dunnhumby included. Brian Tarran reports.

How do you solve an age-old problem like predicting new product sales? “It’s something we’ve been dealing with for 10 years, ” says Chris Brooks, head of analytical systems at Dunnhumby, the company best known for its ...