FEATURE4 September 2013

Fixed decisions

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Features Impact

Senior leaders get bogged down in problem solving when their focus should be on exploring opportunities, says ad man David Wethey. Interview by Brian Tarran.

Why is decision-making in business so difficult? David Wethey thinks he knows. It’s partly down to a lack of process and an over-reliance on logic at the expense of gut-feel. But personality also comes into play.

As chairman ...