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FEATURE4 September 2013

Fixed decisions

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Features Impact

Senior leaders get bogged down in problem solving when their focus should be on exploring opportunities, says ad man David Wethey. Interview by Brian Tarran.

Why is decision-making in business so difficult? David Wethey thinks he knows. It’s partly down to a lack of process and an over-reliance on logic at the expense of gut-feel. But personality also comes into play.

As chairman ...