FEATURE7 March 2018
Five vital signs that predict brand potential
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FEATURE7 March 2018
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
Kantar Millward Brown’s BrandZ research has identified key attributes that the ‘healthiest’ brands all have, as Jane Bloomfield explains.
Uncertainty after the UK’s vote to leave the EU has triggered changes in consumers’ priorities and purchase behaviours. It has never been more important for brands to understand how they are perceived in the market, and what this ...
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