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FEATURE10 May 2016

Finding the super-predictors

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Behavioural economics Features Impact UK

Techniques vary for asking people to make predictions and some individuals are more accurate than others, if only they can be identified, says Jon Puleston

Before you read this article, can I ask you to make a prediction: do you think it will rain in London next Wednesday?

The traditional approach to making predictions has been to ask a representative target group a ...