FEATURE8 April 2014

Famous brands, reinvented

Chances are, you’ll recognise all the brand names above. But each will look a little different to how you remember them.

That’s because each has been reinterpreted by a different university student, all of whom are taking part in the Design in Sight competition, run by design research agency The Big Picture.

More than 20 universities took part in the competition, which tasked students with re-imaging 20 different brands for the future.

The competition involved both a research stage and a design stage (more details here). Judging took place on 28 March, at which 60 entries were whittled down to a shortlist of 14 – including the nine featured in the slideshow above.

Judges included David Cousino, global consumer marketing insight director, skin care and pitch at Unilever; Dan Germain, global head of brand and creative at innocent; Andrew Barraclough, vice-president of design at GlaxoSmithKline; Paul Taylor, executive creative director and partner at BrandOpus; and John Cassidy, managing director at The Big Picture. 

The awards ceremony takes place on 12 June in central London, where one student will win a £500 cash prize and a month’s paid internship at design agency, BrandOpus, and another spent at The Big Picture.

A People’s Choice Award will also be handed out on the night, and people can vote for their favourite via the Design in Sight website.