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FEATURE4 May 2016

Expanding evidence

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Behavioural economics Data analytics Features Impact UK

The value of market research in the UK has grown almost £2bn in the past four years, according to PwC’s report on the industry. By Jane Bainbridge

It has been four years since the value and importance of the market research industry to the UK economy has been properly quantified. But now, with PwC’s report Business of Evidence 2016, an up-to-date and comprehensive review shows that almost ...