FEATURE14 May 2014

Entertaining indulgence

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Impact

‘Binge viewing’ of TV shows via online streaming services has taken off massively. But is that the right term to describe this behaviour? Netflix hired Grant McCracken to find out.

Bingeing isn’t typically seen as a good thing. Excessive indulgence, particularly of food and drink, is usually frowned
upon, while medical professionals will tell you how unhealthy it is.

But ‘bingeing’ is now being used to describe an ...