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FEATURE6 July 2017

Entering a new data ecosystem

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Big Data Features Impact UK

Brands are aspiring to greater personalisation in their products and services – and data, when used correctly, can help with this. Jonathan Hall and Nina Rahmatallah share six stages of their approach to reaching customers with improved marketing

We live in an era defined by disruption. At a time of dizzying change, when the only certainty is uncertainty, businesses must evolve to exploit the opportunities afforded by data and digital technology, or they will lose out.