FEATURE4 April 2018

Does it really matter?

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Features Impact UK

In the constant quest to identify what makes people care about brands, customer engagement agency Psona has determined six motivations that make brands matter. By Jane Bainbridge

For all the energy and investment that companies put into marketing and researching their products and services, it can be hard to acknowledge that, in most cases, people just don’t care that much about the brands.

So when customer ...