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FEATURE4 January 2019

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Features Impact Leisure & Arts UK Youth

Swim England has employed many insight techniques – not least behavioural science – to give robust evidence of the value of swimming to all its stakeholders. Rob Gray reports

It feels like an ideal day for a swim. The summer-heatwave sun blazes in the cloudless blue sky and, on the radio, Rob Brydon is wittily regaling listeners about his new film, Swimming with Men, ...