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FEATURE17 November 2016

Data sharing: new day or false dawn?

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Data analytics Impact Legal Privacy UK

New government initiatives to promote data sharing are of potential benefit to market researchers, says Dr Michelle Goddard. Proving the public value of research projects will be key to grasping this opportunity

Sharing existing data sets can improve the delivery of services to citizens, as well as the robustness and rigour of statistics, helping people, organisations and government to make more informed decisions.  

There is untapped potential in recent government ...