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FEATURE4 July 2018

Customising traditions

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Asia Pacific Behavioural economics Features Impact Youth

Caught between individualism and family expectation, self-expression is a strategic balancing act for young people in Indonesia, a new study from Join the Dots has found. By Kelly McKnight

Across the world we are seeing a rise in individualism. This might feel like a recent phenomenon, driven by millennials, the ultimate ‘me generation’, yet individualism has been increasing for several generations. Recent figures put growth in individualistic practices at ...