FEATURE22 November 2017

Cultural drivers

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Asia Pacific Automotive Features Impact

A culture of inclusive values is emerging in China, and with that the meaning of the car has begun to change. John Murphy of Simpson Carpenter explains how car manufacturers are reacting to the shift in gears.

The dominant cultural values in China, which previously revered social climbing and the trappings of money and success, are beginning to make way for emerging values that celebrate human and natural experiences.

Car manufacturers are responding by evolving the ...