FEATURE11 September 2014

Cover story

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The world of print publishing has been through turbulent times of late. As digital has grown, every publisher ­– be they national newspapers, glossy magazines, regional press or B2B – has had to rethink their strategies, as priorities have changed for advertisers and readers alike. Never has insight been needed so much by the sector.

Which suits Amanda Wigginton, director of insight for IPC Media, down to the ground. Having worked for the magazine publisher for 13 years, and as head of the team for the past six of those, understanding readers’ habits is her ...