FEATURE2 May 2018

Compliance beyond GDPR

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Europe Features GDPR Impact Legal UK

This month, the General Data Protection Regulation comes into force, but this isn’t the only area affecting policy and regulation for market researchers, as Dr Michelle Goddard explains

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By now, you have probably received a variety of ‘choose me’ emails, as organisations carry out re-permissioning exercises to ensure they can continue to market and communicate with you legally after 25 May. 

This is the date when the General Data Protection Regulation (GDPR) will be enforced by all supervisory authorities across the EU, including the Information Commissioner’s Office (ICO) in the UK. Indeed, the imminent enforcement of the GDPR is significantly influencing the manner in which businesses of all sizes, across all sectors, manage their approach to the collection and use of personal data. 

Granting people effective controls and real choice over the use of their data will be key to businesses that wish to thrive in this new and changing environment. MRS has always stressed the importance of the social contact between research participants and researchers – and reflecting user needs and expectations in the design and management of research projects continues this. 

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