FEATURE23 August 2018

Compassionate capitalism – a movement, not just a buzzword

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Features Impact UK

Businesses should adopt more strategic philanthropy to not only help other organisations, but also their own leaders and new recruits, explains Ipsos’ Judith Passingham.

Buzzword - 1

The world around us is changing. People are growing more aware of their social footprint, and as the next generation of leaders take the reins at research agencies, the importance of strategic corporate philanthropy and compassionate capitalism moves higher up the agenda. 

Compassionate capitalism is defined by three main characteristics: conscious leadership, social purpose and compassionate culture. The concept has been around for a while, but the arrival of millennials and Gen Z into the workplace means companies are having to revisit their commitment to corporate responsibility. As well as uniting colleagues behind a common purpose and attracting talent, philanthropy programmes help build a more compassionate capitalism that works for everyone. They have the power to create more inclusive and fair opportunities that can – in turn – diversify the labour market, boost leadership skills and build a workforce fit for tomorrow. 

Compassionate capitalism is, therefore, critical to the future success of the research sector and gives companies ...