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FEATURE13 February 2018

Commercial break: How ITV understands audience signals

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Features Impact Leisure & Arts Media Trends UK

ITV director of audiences Neil Mortensen has a broad and varied research role, as he looks at everything from programme content to the UK’s changing media landscape. By Jane Bainbridge.

There is no shortage of headlines, reports, analysis, general musings and downright lies on the state of TV viewing in the UK. Whether it’s the death of scheduled TV, advertising engagement, second screening or box-set bingeing – to name ...