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FEATURE14 May 2013

Building the future

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Impact

For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls?

Here’s a nice definition to get us started. “In the commercial world, insight is the raw material you gather about today – and foresight is what you make of those insights, what causes you to make decisions about the future. ...