FEATURE14 April 2022

Building blocks: How Rightmove uses insights

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Rightmove is the UK’s number one house-selling website and insight is increasingly helping it to maintain its position. Liam Kay examines how the company is keeping abreast of market changes.


Buying a house is the single most important purchase you will make and is a daunting task for many, from first-time buyers to housing market veterans. It is a purchase fraught with difficulty, from finding the right home and putting in a successful offer, to gaining a mortgage and completing the sale – not to mention the multitude of costs associated with moving.

The challenges have been heightened in recent years, as a housing supply crisis has been compounded by an acceleration in the market following the end of the first Covid-19 lockdown in July 2020. At that time, a government holiday on stamp duty tempted many to take the plunge and change home. UK house prices rose by more than 10% in 2021, to an average of £254, 822, according to data published in December by building society Nationwide. The increase was £24, 000 higher than figures in 2020.

Those who have made a move in the past few years will probably ...