FEATURE14 April 2022

Building blocks: How Rightmove uses insights

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Features Finance Impact

Rightmove is the UK’s number one house-selling website and insight is increasingly helping it to maintain its position. Liam Kay examines how the company is keeping abreast of market changes.

Right-move-doors

Buying a house is the single most important purchase you will make and is a daunting task for many, from first-time buyers to housing market veterans. It is a purchase fraught with difficulty, from finding the right home and putting in a successful offer, to gaining a mortgage and completing the sale – not to mention the multitude of costs associated with moving.

The challenges have been heightened in recent years, as a housing supply crisis has been compounded by an acceleration in the market following the end of the first Covid-19 lockdown in July 2020. At that time, a government holiday on stamp duty tempted many to take the plunge and change home. UK house prices rose by more than 10% in 2021, to an average of £254, 822, according to data published in December by building society Nationwide. The increase was £24, 000 higher than figures in 2020.

Those who have made a move in the past few years will probably ...