FEATURE16 September 2020

Beauty is in the hand of the beholder

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A group of scientists has investigated if people make decisions differently depending on whether the process is visual or involves the hands. By Natalie Truong Faust, Anjan Chatterjee and Georgios Christopoulos.

In our daily lives, we engage in various activities involving different body movements. We inspect products and advertisements with our eyes, but test products or browse through websites with our hands.

Consider two types of adverts, both featuring a model; ...