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FEATURE7 January 2014

Are we really irrational, or just adaptively rational?

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Elina Halonen

Features Impact

Elina Halonen and Leigh Caldwell of The Irrational Agency interview psychologist and author Vlad Griskevicius.

Thanks to all the books, conference talks and articles on behavioural economics in the past couple of years, we’ve all learned just how irrational we humans are. But a new book called The Rational Animal by Douglas ...