FEATURE27 August 2014

Anger management

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Features Impact

Activism is on the rise. Technology can turn consumers into campaigners at the click of a button. How should business leaders respond? Graeme Trayner reports.

One afternoon back in 2012, Sarah Kavanagh, a teenager in Mississippi, glanced down at a bottle of the soft drink Gatorade.  On the label, she noticed something that struck her as a bit out of place – the odd sounding ...