FEATURE20 July 2017

All Together Now

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The argument for a diverse workforce may have been won, but there is still a long way to go before it is the norm. The MRS’s new president and Aviva inclusion champion, Jan Gooding, talks to Jane Bainbridge about good practice and measuring success


Jan Gooding is a breath of fresh air in so many ways. She’s always been something of a rarity among corporate marketers in that she’s candid and honest, and willing to talk to the press. As clever and reflective as she is frank, she’s always been a go-to contact for a pithy quote. 

Gooding has the gift of imbuing her business perspectives and insights with the personal.

The intellect has obviously always been there – she read economics at Cambridge – but no doubt the reflection has increased over the years. For Gooding’s path through life – both professional and personal – has twisted and turned, to reach a point where some of those experiences have collided.

It’s not hard to see why Aviva asked her, when she was working as its global brand director, to take on the role of global inclusion director – “I was offered diversity director, but diversity becomes men versus women, pink versus ...