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FEATURE17 May 2016

All there in black and white

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Asia Pacific Europe Features Impact Retail Trends

Turkey is becoming an increasingly black and white society. Sabine Stork of Thinktank International Research discusses how this is translating into two distinct types of consumer behaviour

In Turkey, political considerations are feeding into economic factors to influence purchasing decisions and social interactions.

The country’s ‘Black Turks’ – predominantly working class, less urbanised and often more pious – are drawn to home-grown brands. On the other hand, ...