FEATURE22 May 2013

A week in the life

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Colleen Fahey Rush, executive vice president and chief research officer, takes us behind the scenes at Viacom Media Networks, home of Comedy Central, MTV and Nickelodeon.

My week starts with fielding phone calls from reporters. TV ratings firm Nielsen is planning to change its methodology and the journalists want me to comment on what I think of the move. Audiences are well ahead of where measurement is right now – especially our ability to capture how people are watching TV on different devices like tablets – so I think it’s good that Nielsen is taking these kinds of steps.

Later I meet with my three main go-to people to discuss the consumer insights projects that we’re going to be working on in the next six months. We talk about the priorities that our internal partners have and what help they need.

We work very closely with a variety of departments within Viacom, sitting in their strategy meetings and with their staff so that we can get to know what their priorities are. We shape our research programme based on that. We ...