A tough day at the office? Eric Msombo’s is probably harder

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More and more international companies are expanding into Africa, as investors seek to tap into the continent’s potential. The Democratic Republic of Congo (DRC) is just one of many countries attracting interest because – even though it is marred by political and economic instability – it has extensive natural resource and mineral wealth.

With prospective companies eager for better information about, and insight into, the country’s population, market research firm Sagaci Research extended its operations into DRC, with Eric Msombo working as one of its project managers. His remit covers the north-eastern part of the country and, despite being plagued by civil war for more than 12 years, the area remains a dynamic and interesting region, with clients keen for a better understanding of it. 

Msombo has worked with Sagaci Research for almost a year and has handled numerous projects, including ones for an international consumer goods company, a mobile operator and a non-governmental organisation (NGO). His ...