FEATURE15 February 2021

A question of bias

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Behavioural economics Features Impact Innovations Mobile Technology Trends

An experiment from Google and The Behavioural Architects sought to establish how online shoppers make purchase decisions. Liam Kay reports.

Releasing a new product is always fraught with risk. Will consumers buy it? Will it challenge competitors? And will it be able to maintain its market share in the long term? Traditionally, the purchase funnel has been used to ...