FEATURE7 December 2016

A picture paints a thousand words

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Features Impact

Using skill sets not usually found in the sector can bring new thinking to identifying insights, as one consultancy discovered when it called on the talents of a photojournalist.
By Jane Bainbridge

There are ways and means of doing things in market research that become engrained and second nature. While there is always a need for established methodologies, familiar systems, recognised practices and continuity, new thinking and approaches are also ...