FEATURE6 November 2014

A matter of trust

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Features Impact Youth

When the recession hit, there were few sections of society unaffected by the bleaker economic climate and the coalition’s imposed austerity measures. But of all the differing demographics tightening their purse-strings and adjusting their behaviour, the one that felt more than its fair share of the downturn pain were the 16 to 24 year-olds.

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In 2011, youth unemployment hit the one million mark or 21.3% of young people (June to August) – it was the highest recorded since measurement of this type began in 1992. While the situation has since improved – 767, 000 young people were unemployed in April to June 2014 and the unemployment rate fell to 16.9% – it is still a tough time to be a young person. This is where the Princes Trust comes in – dedicated to helping disadvantaged young people in the UK it has been busier than ever since the UK felt the first waves of the economic crisis.

It has also meant Lucy Richards’ job as acting director of marketing and communications, has become busier.

“We’ve had a lot of people coming to us because of the recession; finding themselves even further from the jobs market than they might have expected. Because if graduates are struggling to get jobs, then people leaving school with no qualifications, who ...