FEATURE16 December 2022

2022 best new venture: LADbible Group

Awards News UK

UK – LADbible Group has won the Research Live Award for best new venture at the 2022 MRS Awards.

LADbible winning award for best new venture 2022

The media company launched its own research panel, LADnation, in October 2021, building on the company’s previous data collection work.

Before 2021, LADbible was collecting a substantial amount of data, but felt it missed out on larger projects that required a data-driven approach for clients and was not using its audience data efficiently.  

LADnation was intended to unlock new revenue streams for the business, and the online research community allowed pseudonymised survey responses to connect to behavioural data, to enable data-driven targeting and modelling, as well as quantitative and qualitative data.

Since launch, LADnation has had more than 50,000 sign-ups and more than 160,000 completed surveys.

The platform has also helped connect with 18 to 34-year-olds, with more than 400 responses from this age group achieved within 30 minutes and plans to accelerate further as the platform grows.

LADbible estimates that it reaches 75% of the UK Gen Z population monthly and aims to have the largest actionable Gen Z research community in the country.

Ben Elshaw, director of group operations at LADbible Group, said: “The creation of our bespoke research panel required the data, intelligence and panel team to obtain buy in at C-suite level and has gone on to enable the formation of our research product slate and educate internal and external stakeholders to empower them with research knowledge.

“This has unlocked audience insight for our team and new revenue for the business. The team, proficient in both quant and qual techniques, use our panel and audience data to produce outstanding work for our clients and continue to push the boundaries on the speed and depth we can deliver work.”