FEATURE31 December 2015

2016 Preview: New Year’s resolutions

Features Trends UK

There are always a few naysayers to New Year resolutions but among those market researchers willing to try to change their behaviour in 2016, their resolutions are all about clients and customers.  


“I must remember to tweet something every now and then.” Jon Puleston, vice-president of innovation at Lightspeed GMI

“I’m not a fan of resolutions as they invariably aren’t kept. But I do have a standing resolution. Make doors for yourself and open doors for others. You can’t sit around and wait for people to listen to you, or for someone to hire you, or for the industry to do things right. It has to start with you. And since you’re on that path anyways, bring a few people with you." Annie Pettit, chief research officer, Peanut Labs

“To spend even more quality time with clients, learning more about their business, while avoiding being arrested for harassment or stalking!” Joe Staton, strategic innovation director, GfK

“Focus on what’s really important to me and the people around me to get the job done, and ignore everything else.” Stephen Cribbett, founder, Dub

“To not break any New Year’s resolutions I make by the end of January.” Andrew Wiseman, managing director, ICM Limited

“To help the UK market research industry strip out over £200m of time wasted by rapidly connecting market research agencies and buyers digitally when they need it.” Richard Wareing, CEO and co-founder, ResearchExchange.com

“My resolution is not to make a resolution but to make a New Year’s plan – the ‘where, when and how’ of a new behaviour – because resolutions are often vague and only intentional and therefore it’s too easy to fail whereas a plan is much more focused on the specific behaviours involved and therefore more likely to happen and be sustained.” Crawford Hollingworth, global founder, The Behavioural Architects

“To get even closer to the consumer for our clients – delivering superior audience access, while protecting audience privacy.” Christian Dubreuil, managing director, Northern Europe, Research Now

“To help our clients get more value from their existing data by unlocking its growth potential.” Amanda Phillips, head of UK marketing, Millward Brown

“Spending more time thinking before we act. Speed and volume of information makes it easy to form opinions quickly without understanding a bigger picture.” Nigel Cover, vice-president, business services, Maritz CX

“To do more research outside the viewing facility. They have a role but are they the best places to get ‘authentic’ responses? Never mind the respondents, how authentic is the ‘moderator’ in viewing facility environment?” Peter Totman, head of qual, Jigsaw

“Think more, think bigger, work less.” Anna Cliffe, joint managing director, Trinity McQueen

“It is not to make any resolutions as life moves on.” Colin Strong, managing director, Verve Ventures

happy new year and see you on 4th january for the buzzwords of 2016