2015 Preview: New Year’s resolutions

Colin Strong, GfK: Integrate data, consumer insight and behavioural science.

Martin Filz, Lightspeed GMI: Help advertisers see that panelists use smartphones and tablets giving feedback in bursts and are not particularly interested in spending an hour answering questions.

Andrew Wiseman, ICM Unlimited: To lead an agency that is at the centre of an integrated agency-community that intelligently influences business strategy.

Simon Lidington, Big Sofa: Keep building intuitive, human, empathetic digital content management technology and be patient: they’re starting to come; more will follow.

Stephen Phillips, Zappistore: To change the industry’s behaviour by developing agile, iterative research solutions.

Steve August, Focus Vision: Always remember it’s about getting answers to power decisions.

Wander Meijer, MRops: My work passions are market research and emerging markets and I am going to focus more on those, by doing more blogs, more emerging thinking, and more primary research on the spot.

Jack Miles, Northstar: To ensure insight is socialised using a range of engaging and alternative visual tools to put MR at the heart of businesses.

Dan Hagen, Carat: To make time to get my objectives done. As well as everyone else’s!

Zakaria Haeri, dunnhumby: Allocate my finite attentional resource to that which maximises purpose and pleasure.

Christian Kurz, Viacom International: Do everything in my power to foster innovative measurement of TV and video consumption.

Elissa Moses, Ipsos Neuro & Behavioural Science Centre: To achieve breakthroughs with wearables and other new non-conscious response technology to gauge consumer response for marketers.