NEWS9 October 2018
UK – The Market Research Society (MRS) has created a website for small and medium sized enterprises (SMEs) – Research_for small businesses – to help smaller companies with market research support and advice.
The website demonstrates that market research is not just for big businesses and that it does not need to be expensive.
It includes video case studies with SMEs from a broad range of sectors, sharing their experiences of research and highlighting the need for market research beyond the beginning of a venture.
The site is sponsored by Whycatcher and Zappistore, and offers advice on how to choose the right agency and tips for SMEs carrying out their own research as well as a technical term jargon buster.
Jane Frost, chief executive officer of MRS said: “SMEs account for 99.9% of UK businesses – but many think market research is only for big business and big budgets. It’s in their interests and ours, to demonstrate the value of research and how, done well, it can deliver customers and growth to the bottom line. This website will provide SMEs with a trusted source of good practice, tips and accredited research suppliers.”
All companies and case studies featured on the SME website can also be found in MRS’ Research Buyers Guide.