The MumPanel Approved quality mark aims to show parents if products or services are of high quality and good value and if other parents would recommend them.

The consultancy said the launch was in response to requests from MumPanel’s existing customers for an independent ‘family-specific’ approvals marketing scheme and its team of family marketing specialists will work with its panel of around 10,000 mums from across the UK to test and review family products and services.

MumPanel founder Lynne Barcoe said: “Mums often seek reassurance from trusted sources, looking for recommendations from friends, family, the media and well known personalities. The MumPanel Approved mark is an additional trusted source and a way to help parents quickly identify if a product or service they are considering buying has been independently tried, tested and verified by other mums.”