NEWS12 February 2013
IRELAND — Jack Jones, the founder of the Market Research Bureau of Ireland (MRBI), has died at the age of 91.
Jones founded MRBI in 1962, following a stint working for Nielsen. Its early years were focused solely on market research but the company moved into political opinion polling in the 1970s.
Its polls are still regularly published in the Irish Times, although the company now trades as Ipsos MRBI.
Jones sold the company to TNS in 1996 but it was bought by Ipsos in 2009 after the European Commission ordered its sale on competition grounds following WPP’s purchase of TNS.